CREATIVE CAMPAIGNE & MOTION GRAPHICS
Pre-owned Rolls-Royce
Motor Cars are eternal.
MY ROLE
Creative direction
Visual design
Video editing
Motion graphics
CLIENT
Rolls-Royce
Project overview
THE PROPOSITION
Pre-owned Rolls-Royce Motor Cars are eternal. Perfect from conception,
their brilliance never fades. Icons live forever.
THE BRIEF
Create a visually stunning video and campaign assets that sell the benefits of buying a Rolls-Royce Provenance motor vehicle to a sophisticated, high-net-worth audience
The initial phase of the project involved crafting a dealer guide for all UK Rolls-Royce showrooms, serving as a reference for approaching the sale of a used Rolls-Royce motor car.
In addition to the dealer guide, I generated a suite of print and digital assets aimed at assisting dealerships in promoting the Provenance offering, and attracting people to launch events held at dealerships throughout the country.
Rolls-Royce Provence
brand video
The main component of the project involved producing a video for display in showrooms and on the Rolls-Royce Provenance website to introduce the Rolls-Royce Provenance proposition.
As a member of the creative team, I contributed to developing a series of concepts that narrated the story of Rolls-Royce Provenance.
THE FINAL CONCEPT
The selected concept centered around the metaphorical use of water. Water, with its grace, power, purity, perfection, and endless nature, served as an eternal symbol for Rolls-Royce Provenance.
THE FINAL EXECUTION
Slow, rhythmic cuts between nature and Rolls-Royce footage to reinforce the connection. Inspiring music. With text animations and water transitions all crafted in After Effects.